Gu & Co
Moving digital gealth forward
Gu & Co partners with leaders in Health & Wellness to build mobile and web applications that empower people to lead healthier lives
OUR SERVICES
What we do
From strategy and UX design to development and continuous improvement of mobile and web apps, we help amplify and extend your product’s impact and improve user outcomes.
“Gu & Co implemented design solutions in places where we would never have thought to put them. It’s an incredibly intuitive experience. What we’ve got now is something that we’re really proud of.”
OUR CULTURE
What we value
Collaboration. It all starts with respect – for our clients, for our employees, and for the products we’re working to improve. We’re selective about who we partner with. Because if we’re creating products that bring out the best in people, we should expect the same of those creating them.
The Gu & Co Blueprint
Before we begin any project, we make sure to understand what, why, and how our clients need to deliver the most impactful product for their users. With over 100 blueprints developed, our process helps define success and is fully adaptable to best fit your needs.
Our team
As a team, we’re committed to planning, building and launching mobile and web app experiences that improve the health and lifestyles of the people who use them. Every day, we’re excited to grow as people, do great work together, and discover how to turn ideas into reality.
Our values
We are personable. We are guiding. We are resourceful. We strive for craft, partnership, and compassion in all of our work, and especially in our relationships with our clients. Every decision we make is a thoughtful marriage of form and function, to create an experience born of passion and purpose.
We believe that great design, no matter what you call it, starts with understanding the needs of the people who will use the service or product, and conducting intentional work to build that understanding.
We combine and apply the thinking and techniques from Human-Centered Design (HCD), User-Centered Design (UCD), User Experience (UX), and Service Design. Our full-time product design team has experience delivering full end-to-end design and development projects with this highly effective approach.
Design
resrarch
resrarch
We begin every design engagement by building a deep understanding of the product or service to be designed, with a focus always on the needs and goals of the people who will be using the product or service. We regularly employ both qualitative and quantitative research methods to generate actionable design insights.
User experience
(UX)
(UX)
Great design isn’t just about making something look good. It’s important, but we always start our design thinking with how a product or service will work. We employ highly collaborative and iterative working methods to move from ideas and sketches, to fully formed and tested prototypes that are ready for development
Visual design & branding
Once we design a product or service that effectively allows users to accomplish their goals, we apply the final polish. We work collaboratively with our clients to create new brand identities for their products, or take existing brand guidelines and apply them to a new app or website to create a unified look and feel.
Digital Health Solutions
We turn digital health ideas into meaningful solutions
Empathy. The best Digital Health apps are designed with it, addressing real needs to make a real difference. At Gu & Co, our design team takes a user-first approach to create intuitive and engaging digital health experiences. Together, let’s be difference-makers.
Guided by experience
We recognize that new health technology products are coming to market every day to meet growing demand and expanding healthcare systems. Fortunately, we are prepared to help.
We’ve been a mobile app design and development partner for organizations across the health and wellness industry. Using our experience and access to innovations, we guide health companies and startups to plan, design, and build digital solutions that improve people’s lives.
We’ve been a mobile app design and development partner for organizations across the health and wellness industry. Using our experience and access to innovations, we guide health companies and startups to plan, design, and build digital solutions that improve people’s lives.
Experts of digital health trends
We constantly research health and wellness trends and continually learn how to best create effective apps — from patient demographics to solving the biggest problems healthcare. We’re able to use our expertise to help health companies move beyond boilerplate solutions and instead, create integrated custom experiences that their users will engage with.
Advocates of user privacy
We understand the importance of creating secure and compliant apps. Not only is every team member trained on user privacy guidelines, it is also a vital part of our internal design and decision-making process for every project.
To uphold user privacy, we fully embrace encryption requirements and adhere to Stockholm and global security regulations, such as:
To uphold user privacy, we fully embrace encryption requirements and adhere to Stockholm and global security regulations, such as:
- HIPAA (Health Insurance Portability and Accountability Act)
- PIPA (Personal Information and Protection Act)
- GDPR (General Data Protection Regulation)
- PIPEDA (The Personal Information Protection and Electronic Documents Act)
Cost efficient
No matter the scope, we do everything we can to deliver exceptional app features while staying under budget. It’s why we collaborate with our clients on a blueprint – to uncover any obstacles and gain insights on potential UX and technology efficiencies prior to app build that will help de-risk the project and prevent additional hidden costs.
Interested in partnering with us?
Address: Onkel Adams Väg 20, 112 52, Stockholm
Gu & Co. AB
Since 2009
Organisationsnummer: 556788-9646
Since 2009
Organisationsnummer: 556788-9646
Gu & Co